Privacy Policy

Last updated 25 October 2026

GTM Engine (ABN 95 301 371 265) is a Sydney go-to-market studio that builds fully managed websites. This page sets out what we do with information that reaches us through gtmengine.com.au and through the work we do for clients.

What we collect through this site

• Contact details you send us. If you email us or apply for a calling role, we keep your name, email address, company and whatever you choose to tell us, so we can reply and keep track of the conversation.
• Bookings with our partner. Booking links for cold calling and appointment setting open our booking page, which shows our outbound partner's own booking calendar, run on Calendly. What you enter there is collected by that partner (named below) under its privacy terms, not by us. The link tells the partner you came from this site.
• Standard server logs. Our host records the page requested, the approximate location, the referring site and the browser type. We use it to see which pages get read.

Referral-link and booking logging

GTM Engine has a referral arrangement with its outbound partner, so we keep our own record of the leads this site sends it. When you click a booking link or a link to the partner's website, we log the time, the page and link you clicked, a random reference number, your country (worked out from your IP address, which we do not keep), whether you are on a phone or a computer, and the site that sent you here. If you then book through our booking page, we log that a time was picked and that a booking was made, with Calendly's reference numbers for that booking. We do not log your name, email address or anything you type into the booking form, and this logging sets no cookies. We use the log only to confirm which bookings came from this site.

Cookies and analytics

This site uses Google Analytics 4, which sets cookies, and Vercel Web Analytics to count page views and clicks on booking and email links. IP addresses are anonymised in Google Analytics. The site also loads typefaces from Google Fonts, which means Google receives your IP address when the page loads. It runs no advertising trackers.

What we do not do

• We do not sell, rent or trade your information.
• We do not pass it to third parties for their own marketing.
• The one exception to sharing: enquiries about outbound calling and applications for calling roles are passed to our partner Aaxcello Pty Ltd so it can respond. Nothing else is shared with it.
• We do not collect payment details through this website.

Prospect data in client work

Our service involves building prospect lists for clients using business contact data licensed from commercial B2B data providers. That is work contact information, such as a work email address, work phone number, job title and employer, held for business-to-business outreach and handled under the same principles set out here.

If we have contacted you and you want your details removed, email alex@gtmengine.com.au and we will remove them and stop contacting you.

How we hold information

Information sits in standard business tools such as email, CRM and spreadsheet systems, with access limited to the people working on the engagement. We keep it only as long as we need it for the purpose it was collected.

Australian Privacy Principles

We handle personal information in line with the Australian Privacy Principles under the Privacy Act 1988 (Cth). You can ask us what we hold about you, ask us to correct it, or ask us to delete it, and we will action the request.

Contact

Questions, corrections, removal requests and complaints all go to the same place: alex@gtmengine.com.au. We aim to respond within five business days.

If you are not satisfied with how we handle a privacy complaint, you can raise it with the Office of the Australian Information Commissioner at oaic.gov.au.