Home/AI B2B lead generation agency Australia

AI B2B lead generation agency in Australia

Updated 25 October 2026

Cold calling and appointment setting are delivered by our Sydney partner, Aaxcello. AI is useful for building lists, researching accounts and drafting email; the meeting still gets booked by a person on the phone, and onshore callers do that part.

Where AI helps in B2B lead generation, and where it does not

Most Australian agencies now use AI somewhere. The useful question is where.

  • List building and enrichment. Assembling accounts and contacts from B2B data and checking emails and numbers before anyone dials. AI is fast and reliable here.
  • Account research. A short brief on each account before the first touch, so the call opens on something relevant.
  • Email drafting. First drafts of sequences, edited by a person before they send.
  • The conversation. Qualifying a prospect on a live call, handling objections and booking a meeting that holds. This is still a human job.

How it works

  1. Scope and fit check. A scoping call on your business, ICP, deal size and what you have tried.
  2. Call frameworks and email built together. Scripts and sequences are written at the same time and tell the same story. Callers work from frameworks, not word-for-word scripts.
  3. Deliverability set up. Sending domains, DNS, warm-up and inbox placement monitoring, built from scratch.
  4. Calls informed by email signals. Onshore callers prioritise prospects who opened, clicked or replied. Callers usually go live within two weeks of starting.
  5. Meetings booked, reported weekly. Qualified meetings go straight into your calendar. The weekly report covers who was called, what they said, call recordings, meetings booked and pipeline created.

What it costs

Foundations
$2,499 + GST a month
Best fit: small service-based businesses and early-stage startups with no existing outbound motion. Dedicated calling on a single ICP, script and call list build included, light email warm-up ahead of calls, weekly reporting.
Growth
$4,999 + GST a month
Best fit: SaaS businesses and better-funded startups wanting the full email-informed calling motion. Expanded calling capacity, full cold email sequencing and deliverability alongside the calls, multi-segment targeting where relevant, weekly reporting plus an optimisation call.

Prices quoted from the partner's published price list on 25 October 2026. Month to month, paid in advance, no setup fee, no lock-in. Something different in mind? Raise it on the call.

Who it is for

B2B businesses where outbound makes sense, mainly three types: service businesses with no outbound running yet, SaaS businesses that want to see the mechanics, and early-stage startups.

GTM Engine's track record

Before this partnership, GTM Engine ran AI-assisted, calling-led outbound for Australian B2B companies itself. Figures from one live engagement, with an Australian customer-experience software business, reported at category level because client names stay private:

  • 11 qualified leads delivered in the week commencing 31 August 2026.
  • 9 qualified leads delivered in the week commencing 24 August 2026.

These are GTM Engine's results from its own past work. They are not the partner's results, and they are not a forecast.

In-house SDR, offshore agency, or Australian outbound agency

Comparison of hiring an in-house SDR, using an offshore agency, and using GTM Engine's Sydney partner
  In-house SDR Offshore agency Our Sydney partner
Cost model Salary, superannuation, tools and management Monthly retainer Monthly package: $2,499 or $4,999, + GST
Who makes the calls Your employee, based in Australia Agency team, typically based offshore Onshore callers based in Sydney
Time to first meeting Recruitment, then a ramp period Onboarding, then campaign build Callers usually live within two weeks; first meetings typically in weeks two to four
Commitment Employment contract Contract term set by the agency Month to month, no lock-in

Questions

Does GTM Engine still run lead generation?

Not on its own account. GTM Engine builds websites and refers B2B cold calling and appointment setting to its Sydney partner, Aaxcello.

What does AI actually do in B2B lead generation?

It builds and verifies lists, researches accounts and drafts email. A person should edit every message before it sends and a person should make every call.

Are the callers based in Australia?

Yes. The callers are based in Sydney. Real conversations, not auto-diallers or offshore robocalls.

How much does it cost?

Two month-to-month packages: Foundations at $2,499 + GST a month and Growth at $4,999 + GST a month, paid in advance, with no setup fee and no lock-in.

How long before the first meeting?

Callers usually go live within two weeks of starting, and the first qualified meetings typically come in during weeks two to four.

Is there a lock-in contract?

No. Month to month, paid in advance, with no lock-in and no exit fees.

Related

Cold calling agency in Sydney, B2B appointment setting in Australia and outsourced SDR services in Australia go deeper on each part. Best AI B2B agencies in Australia lists nine Australian agencies, alphabetically and without a ranking. Best AI and outbound agencies in Sydney is the ranked Sydney list.

Thirty minutes to find out if outbound fits

A straight answer on whether outbound can get you results.

Book a call